Privacy policy

 

Last updated: August 2026

Main State respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit Main State, make a purchase, create an account, contact us, subscribe to our marketing communications or otherwise interact with our website.

For the purposes of applicable UK data protection law, the data controller is YOUR MAIN STATE LTD, trading as Main State, of 126 East Ferry Road, London, England, E14 9FP

For any questions regarding this Privacy Policy or your personal information, please contact us at karolina@yourmainstate.com.

1. Information We Collect

When you visit or make a purchase from Main State, we may collect information including:

  • Your name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Order and transaction information
  • Products viewed, purchased, returned or exchanged
  • Account information, where you create an account
  • Communications you send to us
  • Marketing preferences
  • Device, browser and IP address information
  • Information about how you interact with our website

Payment information is processed securely by our payment providers. We do not directly store your complete payment card details.

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders
  • Take and manage payments
  • Arrange delivery of your purchases
  • Process returns, exchanges and refunds
  • Communicate with you regarding your order
  • Provide customer service
  • Prevent fraud and protect the security of our website
  • Maintain our business, financial and tax records
  • Improve our website, products and customer experience
  • Understand how customers use our website
  • Send you marketing communications where you have consented to receive them or where otherwise permitted by law
  • Comply with our legal and regulatory obligations

Under UK data protection law, we process personal information only where we have a lawful basis to do so. Depending on the circumstances, this may include performing our contract with you, complying with a legal obligation, pursuing our legitimate business interests or obtaining your consent.

3. Shopify

Our online store is hosted by Shopify, which provides the e-commerce platform that enables us to sell our products and services to you.

Shopify may process personal information when you visit our store, make a purchase or otherwise interact with our website. Shopify's processing of personal information is also governed by its own privacy practices.

4. Sharing Your Information

We may share personal information with trusted third parties where necessary to operate our business and provide our services, including:

  • Shopify and other technology providers
  • Payment processors
  • Delivery companies, couriers and fulfilment providers
  • Website hosting and IT service providers
  • Email and marketing service providers
  • Analytics and advertising providers
  • Professional advisers, including accountants and legal advisers
  • Government, regulatory or law-enforcement authorities where required by law

We only share information where reasonably necessary for the relevant purpose.

We do not sell your personal information.

5. Marketing Communications

If you choose to receive marketing communications from Main State, we may use your email address or other contact details to send you information about new products, drops, promotions and other Main State news.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in our emails or by contacting us at karolina@yourmainstate.com.

Unsubscribing from marketing communications will not prevent us from sending you essential communications relating to an order you have placed.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, understand website usage and, where applicable and permitted, support analytics, advertising and marketing.

Some cookies are necessary for the website to function. Other cookies may require your consent.

Where required by applicable law, you will be given the opportunity to manage your cookie preferences through our website.

Further information about the cookies used on our website may be provided through our cookie settings or cookie notice.

7. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the information receives an appropriate level of protection in accordance with applicable data protection law.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service and meeting legal, accounting and tax requirements.

Different types of information may therefore be retained for different periods.

9. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

10. Your Privacy Rights

Depending on applicable law and your circumstances, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Request restriction of the way we process your information
  • Object to certain processing of your information
  • Request transfer of certain information to you or another organisation
  • Withdraw consent where processing is based on your consent
  • Object to direct marketing

To exercise any of these rights, please contact karolina@yourmainstate.com.

We may need to verify your identity before responding to a request.

You also have the right to make a complaint to the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled in breach of applicable data protection law.

11. Children's Privacy

Our website and products are not directed specifically at children, and we do not knowingly collect personal information from children where parental or guardian consent would be required by applicable law.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of third-party websites, and we encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

The latest version will always be published on our website with the date on which it was last updated.

14. Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information or wish to exercise your privacy rights, please contact:

Main State
YOUR MAIN STATE LTD
126 East Ferry Road, London, England E14 9FP
Email: karolina@yourmainstate.com